prAna's Responsible Packaging Movement

Because We’re Better Together

At prAna, our mission is to create Clothing for Positive Change, a heartfelt promise to respect the planet and its people, always. Part of that journey takes us all that way back to 2010, when we first implemented a grassroots approach to reducing plastic in our packaging. And we’ve been reimagining product packaging ever since, doing our best to organize an industry-wide shift towards responsibly made options. Which brings us to this very moment.

Our goal is to completely eliminate plastic from our consumer packaging by 2021, as well as eliminate use of materials from ancient and endangered forests by 2022, and virgin forest fibers by 2025. That’s why we’ve joined forces with nonprofit organizations, 5 Gyres and Canopy, to help get us there.

But we need your help too.

We’re asking you, fellow brands, and our worldwide prAna community, to join us on this journey toward eliminating excess packaging waste from our supply chains in a responsible, long-lasting way. Together, let's #ReshapePackaging